It was recently revealed that Hailey Bieber has become the new Victoria’s Secret Ambassador. And now the model has appeared in a new winter ad campaign.

Hailey Bieber (Photo: @haileybieber)
Hailey Bieber (Photo: @haileybieber)

In one of the photos, Hailey poses in nothing but lingerie and pink Moonboot rovers. “Introducing the latest collection of icy lingerie. So buy your lift ticket and join us on the slopes! ” – announced the brand’s official Instagram account.

Photo: @victoriassecret
Photo: @victoriassecret

Recall that Bella Hadid returned to the company after a major rebranding . What attracted me to come back was that they came up to me and really proved that things had changed dramatically behind the scenes of Victoria’s Secret, ”she said in an interview with Marie Claire. 

Photo: @victoriassecret
Photo: @victoriassecret
Photo: @victoriassecret
Photo: @victoriassecret

We will remind, last year Ed Razek, the former director of marketing at L Brands, which owns the Victoria’s Secret lingerie brand, was accused of sexual harassment and disrespect for models. The New York Times conducted an investigation, as a result of which it turned out that for several years he mocked girls.

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