A new film about the adventures of James Bond “No Time to Die” has successfully launched at the box office. At the moment, the total amount collected is $ 730 million, which is an absolute record since the beginning of the pandemic.

The film was the final one for 007, played by Daniel Craig. However, despite the frenzied excitement, the tape can still turn out to be unprofitable. To the budget of direct filming (250 million) is added about 100 million for advertising, as well as tens of millions spent on transferring the film. In order to be considered profitable, a motion picture needs to double its costs.

Thus, according to Variety , the new Bond faces the daunting task of raising $ 900 million at the box office. Such a result in the era of a pandemic seems unlikely.

At the same time, the production studio refutes such information, emphasizing that the film continues to set records and bring profit to its creators.

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